Research Articles -

Repercussions of Brand Hate on Consumer Behavior: A Text Mining Approach

Qlantic Journal of Social Sciences (2025)

Impact of Customer Journey Mapping on Customer Loyalty: The Mediated Moderated Model

UW Journal of Management Sciences (2025)

Assessing the Impact of E-CRM On Customer Loyalty: The Moderating Role of Service Quality

Kashf Journal of Multidisciplinary (2025)

A new trend of learning and teaching: Behavioral intention towards mobile learning

Journal of Computers in Education (2024)

Relationship between workplace bullying and work engagement: Education sector of Pakistan

Evidence-based HRM: A global forum for empirical scholarship (2024)

Social Commerce Constructs and Purchase Intention on Social Commerce sites: Investigating the role of Affective and Cognitive attitudes in managing digital marketing challenges

Management & Marketing (2023)

Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude

Online Journal of Communication and Media Technologies (2023)

Determinants of Behavioral Intention towards Mobile Learning in Pakistan: Mediating role of Attitude

Business & Economic Review (2018)

Impact of Dimensions of Corporate Social Responsibilities on purchase intention with mediating role of customer satisfaction, commitment and trust

Pakistan Business Review (2018)

Effect of Dimensions of Advertising on Behavioral Intentions of Customers

Pakistan Business Review (2017)

Measuring the Determinants of Consumer Perception Regarding Mobile Advertising in Pakistan: A Comparison between private and public sector universities

Science International (2016)

The Effect of Demographic, Socio-economic and Other Characteristics on Donations

Current research journal of social sciences (2014)

The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets

Asian Journal of Business Management (2013)